AI Chat Agent Glossary
Every term you need to understand AI chat agents, lead qualification, human handoff, and the technology behind Creobot — explained clearly.
Core Concepts
AI Chat Agent
An autonomous AI system that converses with website visitors in real time.
Live Human Handoff
Seamlessly transferring a conversation from an AI agent to a human agent.
AI Chatbot
A conversational program that uses AI to respond to user messages.
Large Language Model (LLM)
The AI model that powers intelligent, context-aware chatbot responses.
Natural Language Processing (NLP)
The AI discipline that enables machines to understand and generate human language.
Intent Detection
Identifying what a visitor actually wants from their message.
Conversational AI
AI technology designed to simulate natural, back-and-forth human dialogue.
System Prompt
Instructions given to an AI model that define its persona, rules, and behavior.
Context Window
The maximum amount of conversation an AI model can 'remember' at once.
Hallucination
When an AI generates confident but factually incorrect responses.
Features
Multi-Step Lead Form
A conversational form that collects visitor data across multiple steps.
Chat Widget
The embeddable UI component that displays the AI chat interface on a website.
Inbox UI
A shared team inbox for managing AI and human conversations in one place.
Agent Builder
A no-code or low-code interface for creating and configuring AI chat agents.
Knowledge Base
A curated set of documents and FAQs that an AI agent uses to answer questions.
Multi-Model Playground
A testing environment to compare AI model outputs side by side.
Conversation Analytics
Data and insights derived from analyzing chatbot conversations over time.
Proactive Messaging
When the chat widget initiates a conversation before the visitor types anything.
Visitor Segmentation
Grouping website visitors by behavior or attributes to trigger different chat flows.
Sales & Marketing
Lead Qualification
The process of determining whether a visitor matches your ideal customer profile.
Conversion Rate Optimisation (CRO)
The practice of increasing the percentage of visitors who take a desired action.
Demo Booking
Automating the scheduling of product demonstrations through a chat conversation.
Customer Acquisition Cost (CAC)
The total cost of acquiring one new paying customer.
Sales Funnel
The staged journey a visitor takes from first awareness to becoming a customer.
Churn Reduction
Strategies that decrease the rate at which existing customers stop using a product.
Business Model
White-Label Chatbot
A chatbot platform that agencies can rebrand and resell as their own product.
Monthly Recurring Revenue (MRR)
Predictable monthly revenue from subscription-based customers.
SaaS (Software as a Service)
A software delivery model where applications are hosted and accessed via subscription.
Agency Reseller
A digital agency that packages and resells a SaaS product to their clients.
Seats & Workspaces
How multi-user access is structured within a SaaS platform.
Integrations
Webflow Chatbot
An AI chat agent embedded into a Webflow-built website.
WhatsApp Integration
Connecting your AI agent to WhatsApp for messaging outside the website.
CRM Integration
Syncing chat leads and conversation data directly into a CRM platform.
Webhook
An automated HTTP request that sends data from one system to another in real time.
Zapier Integration
Connecting your chatbot to thousands of apps via Zapier's automation platform.
WordPress Chatbot
An AI chat agent deployed on a WordPress-powered website.
Shopify Chatbot
An AI chat agent integrated into a Shopify e-commerce store.
AI & Technical
Retrieval-Augmented Generation (RAG)
Enhancing AI responses by retrieving relevant documents before generating an answer.
Embeddings
Numerical representations of text that allow AI to measure semantic similarity.
Vector Database
A database optimised for storing and searching embedding vectors at scale.
Token
The basic unit of text that AI language models process and are priced by.
Function Calling
Allowing an AI model to trigger external actions or retrieve live data during a conversation.
Fine-Tuning
Training an existing AI model on domain-specific data to improve its performance.
Streaming Responses
Displaying AI-generated text word by word as it is produced, rather than all at once.
SEO & Content
SEO (Search Engine Optimisation)
The practice of improving a website's visibility in organic search results.
Long-Tail Keyword
Specific, lower-volume search phrases that often signal high purchase intent.
Semantic SEO
Optimising content around topics and meaning rather than individual keywords.
Structured Data
Machine-readable markup that helps search engines understand your content.
Topical Authority
The degree to which a website is recognised as an expert on a given subject.
Support & Operations
Ticket Deflection
Using AI to resolve support queries without creating a human support ticket.
CSAT (Customer Satisfaction Score)
A metric measuring how satisfied customers are with a support interaction.
Escalation Rules
Conditions that trigger an automatic handoff from AI to a human agent.
Response Time
How quickly an agent — AI or human — replies to a visitor message.