Sales & Marketing
Conversion Rate Optimisation (CRO)
The practice of increasing the percentage of visitors who take a desired action.
Conversion Rate Optimisation (CRO) encompasses all strategies used to increase the proportion of website visitors who complete a goal — booking a demo, signing up, or making a purchase. AI chat agents are one of the highest-impact CRO tools available: they engage visitors at the right moment, answer objections in real time, and guide prospects through the funnel conversationally. Replacing a static contact form with an AI agent typically lifts conversion rates significantly.