Business Model
Agency Reseller
A digital agency that packages and resells a SaaS product to their clients.
An agency reseller is a partner who bundles a SaaS product — like Creobot — into their own service offering and sells it to clients under their agency brand. The agency marks up the cost, manages the client relationship, and earns recurring revenue without building the underlying technology. This model is common in the Webflow agency ecosystem where technical capabilities are bundled with design and strategy services.
Related Terms
White-Label Chatbot
A chatbot platform that agencies can rebrand and resell as their own product.
Monthly Recurring Revenue (MRR)
Predictable monthly revenue from subscription-based customers.
SaaS (Software as a Service)
A software delivery model where applications are hosted and accessed via subscription.