Business Model
Monthly Recurring Revenue (MRR)
Predictable monthly revenue from subscription-based customers.
Monthly Recurring Revenue (MRR) is the normalised monthly revenue generated from all active subscriptions. For agencies white-labelling Creobot, adding AI chat as a managed service creates a recurring revenue stream on top of project fees — typically charged as a monthly retainer per client. MRR is the primary growth metric for SaaS businesses because it is predictable, compoundable, and directly linked to company valuation.
Related Terms
White-Label Chatbot
A chatbot platform that agencies can rebrand and resell as their own product.
SaaS (Software as a Service)
A software delivery model where applications are hosted and accessed via subscription.
Agency Reseller
A digital agency that packages and resells a SaaS product to their clients.