SEO & Content
Structured Data
Machine-readable markup that helps search engines understand your content.
Structured data uses standardised schemas (most commonly Schema.org JSON-LD) to label content so search engines can understand it programmatically. For glossary pages, a DefinedTerm or FAQPage schema can earn rich results in Google Search — like expandable FAQ boxes or definition cards — increasing click-through rates. Structured data doesn't guarantee rich results but significantly increases eligibility. It should be implemented on every high-value page of a marketing site.