SEO & Content
Semantic SEO
Optimising content around topics and meaning rather than individual keywords.
Semantic SEO focuses on building topical authority by covering a subject comprehensively rather than targeting individual keywords in isolation. Search engines now understand the relationships between concepts — a site that thoroughly covers 'AI chat agents', including subtopics like RAG, handoff, lead qualification, and widget configuration, will rank better than one that only targets a single keyword. Glossary pages are a classic semantic SEO tactic: they signal depth of knowledge to search crawlers.