Core Concepts
System Prompt
Instructions given to an AI model that define its persona, rules, and behavior.
A system prompt is a set of instructions provided to an LLM before any user conversation begins. It defines the AI agent's persona, tone, knowledge boundaries, escalation rules, and constraints. For example, a system prompt might instruct the agent to always respond in English, never discuss competitors, and escalate to a human when a visitor mentions a refund. In Creobot, the system prompt is configured per-agent and forms the foundation of how the chatbot behaves on each client's website.